I help brands close the gap between what they stand for and how their audience experiences them.

about me

Clients often come to me when they’re stuck with obscure ideas or drowning in ineffective copy. I ask them the right questions and use structured frameworks to turn their customer data, instincts, and objectives into a clearly defined audience and a voice that earns their attention.

They stop losing time, resources, and trust and finally begin to understand who they’re speaking to and the brand narrative they can stand behind. Then we translate that into a consistent language that builds authority, forms community, and creates value.

why clients choose my work

I don't rely on outdated copywriting formulas, borrowed language, or generic AI outputs. Instead, I draw from original insights that come up in client conversations, interpret relevant data, and invest deep thinking to shape a genuine brand narrative.

I HAVE RANGE

I DON'T TAKE SHORTCUTS

I RETURN THE INVESTMENT

In the past decade, I've coached early-stage startups, built communication teams, written campaigns in 14 major industries, broken conversion records for high-ticket products, and worked closely with mission-driven founders to refine their voice.

My work has contributed to results like a 67.7% increase in conversion rate, over $1,000,000 in campaign revenue, consistently high ranking positions, and love letters from customers who felt heard.

case studies

Hook Point

Result: Clearly defined and documented voice guidelines the company still uses and expands on today, and a trained team who can write authentically for either brand without relying on the scarce time of the CEO.

Result: A brand identity guide that defines Gyfted's positioning across its two target markets, ready to apply across all copy and branding assets.

Hook Point wanted to increase conversion on its $10-20k products by aligning its messaging more closely with its intended audience. To find where the disconnect was, I analysed competitor messaging, current branding assets, and customer data (e.g. LTV disaggregated by psychographic profiles).

Mindvalley

Gyfted

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I also interviewed sales reps to map audience language. This helped me pinpoint where Hook Point’s positioning was misaligned with its highest-value customer profiles and strategic objectives. I then built a new messaging framework and applied it across email sequences and landing pages.

Result: The company’s highest-converting nurture sequence and a foundation the company could reuse across all copy assets in the future.

A common challenge of founder-led brands is to separate the voice and identity of the company from its charismatic leader. With the lines blurred between the Mindvalley and the Vishen Lakhiani brand, writers at the time had to rely on the inputs of a CEO leading ~250 employees.

I worked closely with the CEO to understand his language and thinking and ghostwrote his content for various channels, alongside Mindvalley’s. I then turned these insights into brand voice guidelines and trained a team of writers on them.

Gyfted, a seed-stage startup, came to me with too many ideas competing for focus and a brand identity that hadn't been defined. The company needed to speak to both B2B and B2C audiences and wanted a personality that connects with both, and that stands out from generic HR SaaS tools.

Through structured coaching sessions, I led the founders through a series of frameworks to lay the foundations for its brand identity. I helped them refine their persona, audience profiles, and voice until it felt unique and authentic to them.

Messaging framework for high-ticket products

Brand voice guidelines for a founder-led company

Brand identity with multiple audiences

I bring over a decade of experience shaping how brands use their voice and connect with their intended audience, whether that means building teams, guidelines, or high-level copy assets.

you can hire me for:

ways we can work together

• Messaging frameworks & positioning statements

• Brand voice guidelines

• Brand identity coaching

• Copy audits

• Website copy & landing pages

• Email sequences & campaign copy

"Annamaria contributed a lot to the growth of SOMA Breath as our copywriter. She also did an excellent brand identity guide that we still use today. I highly recommend hiring her."

”Working with Annamaria was an absolute breeze. Her ability to ask the right questions, provide valuable insights, and deliver copy that connects with our audience exceeded our expectations. She certainly brings a combination of strategy and creativity to the table."

”We were in the trenches with many ideas, too little focus, and weak copy. Annamaria helped set us in the right direction that better defined our customer branding and identity."

— Lauren Schuivens, Founder of Samavira

— Niraj Naik, Founder of SOMA Breath

— Robert Kowalski, Founder of Gyfted

get to know me

Tell me about your brand and your next project so we can see if there's a fit to collaborate. I read every email.